September, 2017: VML India has been named the Digital Creative agency of record (AoR )for Marico’s Parachute Advansed Hair Oil Portfolio. The mandate won includes digital activation for the brands in the Parachute Advansed Hair Oil portfolio.
Marico Limited is one of India’s leading consumer products companies operating in the beauty and wellness space and Parachute Advansed is a household name and brand in hair care in India. As the category gets re-defined and faces competition not just from other hair oils, but the larger hair care industry, Parachute Advansed has diversified their product portfolio to suit the varied needs of their consumers. The product portfolio includes Parachute Advansed Coconut Hair Oil, Parachute Advansed Aloe Vera Enriched Coconut Hair Oil, Parachute Advansed Ayurvedic Hair Oil, Parachute Advansed Deep Conditioning Hot Oil & Parachute Advansed Jasmine Hair Oil.
VML India will lead the digital & social strategy for the entire portfolio, with an aim to create differentiated conversations with the sub-segments each product speaks to. The agency will be collaborating with the brand to define the role of digital for each product within the Parachute Advansed Hair Oil portfolio, aimed towards building brand preference & affinity. Another important area of focus for VML will be driving the brands’ strategy in 3rd party e-commerce, to improve visibility and creating personalised shopping preferences.
Udit Bhambri (Head of VML India) said “To be able to work with a brand like Parachute Advanased is an honor. We very much look forward to partnering the brand with our digital expertise, to drive both consumer share of mind and wallet.”
About VML: Founded in 1992, is a full service digital agency is a part of WPP Group. It has won 5 Cannes in 2015. VML delivers creative solutions at the intersection of marketing and technology. There are about 2,500+ VMLers around the select countries that service more than 150 client partners. Striving to be your marketing partner in an increasingly digital world. VML is a global marketing agency that delivers forward-thinking ideas and solutions for the world’s most influential brands, including: ICICI Bank, Mahindra & Mahindra, Revlon, Dell, INSEAD, Changi Airport and Mattel in India. VML present in: ATLANTA, BEIJING, BOGOTÁ, BOSTON, CAPE TOWN, CHICAGO, JAKARTA, JOHANNESBURG, KALAMAZOO, KANSAS CITY, KRAKOW, LONDON, MILAN, MUMBAI, NEW DELHI, NEW YORK, SÃO PAULO, SEATTLE, SHANGHAI, SINGAPORE, SYDNEY, TOKYO, WARSAW, WHITE SALMON.